PPC Budget Planner

This handy tool is designed to guide you through the basics of PPC planning. Experiment with the numbers and discover where your strategy could take you!

Find Your Path to Smarter Ad Spend

By inputting a few key details, you can estimate your budget needs, lead volume, and potential return on investment. It’s not meant to replace detailed forecasting, but it gives you an idea how your budget and performance goals connect.

Spend

What is your goal for new customers each month?

How much are you willing to pay for each new customer?

Monthly Budget: $0

Performance

What percentage of landing page visitors become leads?

What percentage of leads become clients?

Your monthly lead volume goal: 0

Your monthly click volume goal: 0

Costs

Your target average cost-per-lead: $0

Your target average cost-per-click: $0

Keep in mind: the CPC shown is only a planning estimate. Actual competitive bids for your keywords may be higher or lower. Use Google Keyword Planner or similar tool to get a clearer picture of real-world CPCs. Want help? Contact us.

Returns

How much do you expect to make from a closed deal?

Your projected gross revenue: $0

Your projected net profit, after ad costs: $0

Your PPC Budget Summary

Projected ROAS

Projected ROI

Monthly Budget

Expected Customers

Your Numbers Tell Part of the Story

For a tailored strategy based on your actual keywords, market, and goals, our team is here to help. Let’s connect and turn these numbers into real results.