Google Ads Case Study
Mark Yurachek & Associates
Mark Yurachek & Associates is an Atlanta-based law firm specializing in criminal appellate cases. They help clients and their families navigate the complex post-conviction process .
The Limits of Self-Managed Google Ads
Before partnering with Flybolt, the firm ran self-managed Google Smart Campaigns. While quick to launch, Smart Campaigns offer limited control over targeting and performance optimization. The account quickly reached a ceiling, limiting both growth and lead quality. In January 2021, we replaced these with fully managed Search campaigns to unlock greater precision and allow the account to scale.
In the three years since I engaged Flybolt to assist my firm with digital marketing, our profits have increased substantially each year. I have gone from having one employee to five and our phones ring off the hook every day with prospective clients. I owe that to Flybolt and I could not endorse and recommend their work with more enthusiasm than I do here. Engage Flybolt and then prepare to be very successful.
Launch of Search Campaigns
After transitioning to Search campaigns, performance improved immediately. Click-through and conversion rates both climbed, driven by aggressive keyword refinement and expanded geographic targeting. By mid-2021, budget scaling followed performance upward — fueling steady, predictable growth.
Clickthrough Rate (CTR)
Conversion Rate
Conversions
New Campaigns & New Website
In late 2021, we launched two new campaigns — one targeting additional states within the firm’s Federal Circuit Court of Appeals jurisdiction, and another capturing national searches for Georgia-based criminal appeals. Alongside these campaigns, Flybolt redesigned the firm’s website to improve user experience and conversion efficiency. Together, these efforts delivered a 48% jump in conversion rate and nearly tripled total conversions within a year.
Conversion Rate
Conversions
The Verdict
Since partnering with Flybolt, Mark Yurachek & Associates has seen consistent year-over-year growth — expanding from just 7 monthly leads to over 100. The firm’s caseload and team size have more than doubled, fueled by predictable, high-quality inbound inquiries. Our partnership continues today, focused on refining strategy and supporting sustainable long-term growth.